Formula Feeding Breast Feeding Bottle Feeding Breastfeeding vs Formula Feeding Formula Company

The impact of advertising on women choosing to bottle-feed is that many mothers waste time debating what is best, breastfeeding or bottle-feeding. Studies and research have shown through the years that breast milk is healthier and full of amazing benefits for babies. On the other hand, formula and bottles have sustained cultures and lifestyles for decades with seemingly well-adjusted and normal generations of babies. It is clear that bottle-feeding a baby is more than just a parenting decision since formula companies want to stay in business. The issue is really an economic one propelled by advertising.

According to KidsHealth.org,the American Academy of Pediatrics and other major organizations recommend exclusive breastfeeding babies for the first six months. Yet, whenever a mother gives birth, hospitals and baby advertisements bombard her with free formula samples, formula coupons and formula information. In particular, most containers of formula promote themselves in relation to breast milk. For example, Similac Advance is a popular baby formula brand and it markets itself as “closer than ever to breast milk.” It is not a debate then that breast milk is better than bottle-feeding, if the formula companies themselves acknowledge this.

Looking at the statistics, however, bottle-feeding is still very popular. Is it the advertising? Do formula companies try to sway mothers to give up the challenges of nursing sooner than they would by making formula sound like a comparable option to breast milk? The Centers for Disease Control and Prevention suggest that attempts to breastfeed have increased in recent years, but that doesn’t mean that women do not bottle-feed. It is also important to note that bottle-feeding is not limited to formula, since many nursing mothers pump.

A 2011 study in the Philippines reports that women who see advertisements for formula are 6.4 times more likely to stop breastfeeding within one year. This is an interesting study, especially since the World Health Organization supports the study and advocates for nursing babies as a health benefit. It makes it more likely that advertising affects American women to feel more comfortable with bottle-feeding as a “natural” option to choose for feeding their babies.

The underlying impact advertising has on women is that bottle-feeding and breast-feeding are indeed viable options. In many cases, women try to nurse and encounter struggles along the way that lead them to formula for supplementation or meal replacement. To say this is a wrong choice is relative to the information a person is willing to accept. For some, research has proven that breast milk is better while others subscribe to the belief that formula is a healthy alternative. It is clear that the mainstream sources of information really come from formula companies and their plentiful commercials, pamphlets and coupons.